

moon dash warrior
Moon Dash Warrior
Moon Dash Warrior

Do you want to create "wow" to your customers?This book is easy to read and with suitable examples to help you understand more about the concepts. I found the most useful part is the ¡§brand slam tools¡¨ in which tools and guidelines are introduced for building a brand successfully.
If you want to start to launch a brand, read this book before doing so, I believe that this book helps you a lot.
Thought provokingBrand Slam is divided into section that show how a brand slam can happen in different areas. For example, the slogans section show how the use of different words can contribute towards a brand slam slogan. The advertising section considers how brand slam ads are memorable and, ultimately, more effective than poor advertising. The sections are illustrated with a wealth of examples, some of which have their own dedicated section that goes into detail about how a brand slam business was built. One criticism is that the examples are primarily US brands or international brands in the US and the slogans and advertising may be unknown to an audience outside. However, this does not hide the lessons that are being communicated. The examples still work though.
Brand slam is inspirational and encourages the reader to think of other relevant examples and why they work. Each section concludes with a set of lessons to be learned. These can be applied to your own company or brand and help you towards your own brand slam.
Frank Delano's New Book "Brand Slam"

Fun to read as well as scholarlyIn this first volume of Ward's Roosevelt trilogy, he illuminates FDR's dominating mother and the problems she caused between Franklin and Eleanor. One almost cringes when the obtrusive Sarah Roosevelt plans her son's honeymoon, buys homes for him (with connecting doors for her to intrude upon)and basically usurps FDR's own decision-making processes.
Franklin Roosevelt was not a great man, or a particularly engrossing man when young. He achieved greatness only after tragedy befell him, but Ward sets the stage here for Roosevelt's later greatness. If you're interested in Roosevelt or the flighty, banal rich New York set of the turn of the century, then this is your cup of tea. It is also a fine book.
This Biography is Not a Valentine
a Marvelous book

You can read a lot of books on or about FDR,There was a conspiracy of silence among reporters & those close to FDR not to acknowledge his paralysis. This silence extended beyond his life to many books & even for a while, the memorial to him. He referred to his affliction maybe once in public late in his life.
The time he spent before & during his presidency rehabing in Warm Springs impacted on him in important ways. A strong bond developed between him, the people of Warm Springs & his fellow patients. That perhaps is the silver lining to his polio: the contact he had with ordinary folks he would never have meet, never would have had anything in common with except his disease.
I think Mr. Gallagher might agree that being stricken with polio was the defining event of FDR's life. Before he was a political lightweight. He was a handsome, charming politician who thought he might like to be president someday. After, he became wiser, more sober yet still charming, less arrogant, more compassionate & a traitor to his upper class breeding. He became stronger, much stronger as a man. The strength he gained from this ordeal contributed greatly to his becoming president & eventually leader of the free world. An important work to read to get the whole Roosevelt.
A Rare But Important Take on FDRWhile I found the book to be inspirational, perhaps the most fascinating realization was the respect of the media in maintaining this illusion. For instance, we learn that of the thousands of photos taken of Roosevelt, only a couple exist that show him in his wheelchair. In an age where every aspect of a President's health and private life are scrutinized, this book allows us to ask the uneasy question of whether one of our greatest Presidents could ever have been elected today. You don't have to be a history buff to appreciate the value of this book; I highly recommend it.
Don't miss this FDR Memorial Edition: terrific!

A fast, informative read
Provides a clear depiction of Afican American governance

Highly recommended!
A rich source of fascinating informationThe descriptions are deep and serious. I also liked the great pictures. The impact of their work is historic to say the least.
This is a must read.
WonderfulI'm most impressed that the authors not only sought to perform research on the buildings themselves, but moreover, examined the partners and the social influences of the times. I feel we gain so much from the writers thru their experience of having read Delano's letters in archive at Yale!
This book should stand as a model for future chronologist of architectural history. It is truly a wonderful presentation - the best that I've seen published to date.
Congratulations.


Titles...who needs 'em?
A well researched although often quirky historyKimball uses various unnamed sources throughout his otherwise meticulously researched book. For example on page 10 at the end of a paragraph about how postwar leaders "exploited the Churchill legend" Kimball states: "Even one of those convicted in the Watergate affair during the Nixon years adopted as his public motto a Churchill admonition not to give way "in things great or small, large or petty." On the next page he refers to: "One student of international affairs, who by 1990 had become a regular contributor to the op-ed page of the New York Times . . . ." Such references to unnamed sources leaves the reader wondering why Kimball uses such sources at all, if he can't or won't name his source.
Kimball is a talented writer although he too often inserts comments that remind the reader when he is writing-in the 1990s-and by doing so he cheapens his narrative. One example is in reference to the Yalta Conference and its influence on postwar popular culture. "Fifty years after the Big Three met in the Crimea, a supermodel, appearing in a motion picture depicting her vacuous, if remunerative, occupation, specified the place of the conference in historical memory. Searching for a stark contrast between what she did and what was truly important, she quipped: 'I mean, the worst thing that can happen to me is I break a heel and fall down. This is not Yalta, right?'" (pp. 310-311) He then refers to this broken heel later in his text. The name of the supermodel is supplied in an endnote, however the reference is a strain on the narrative. Kimball would have done much better not to include such references at all, however they are laced throughout the book.
Despite such quirks in his narrative, Kimball still manages to deliver a good review of the leaders and their strategies for winning World War II. Churchill is depicted as loveable, immature, brilliant, drunk, determined, and loyal to his country and empire. Roosevelt is shown to be shrewd, duplicitous, patrician, informal, irreverent, and equally committed to his nation's interests. FDR constantly urges Churchill to abandon his colonies in favor of self-determination for those under British rule. Churchill is adamant in his desire to maintain the empire. Kimball completed a three-volume study titled Churchill and Roosevelt: The Complete Correspondence. He draws heavily on this research and includes choice quotes from the correspondence between the two wartime leaders. Kimball looks far beyond the Churchill-Roosevelt correspondence however, and gives the reader a comprehensive summary of both the Churchill-Roosevelt relationship and their independent actions as they led the world to victory over the Nazis. The book focuses on the war in Europe with fewer references to the war in Asia. Stalin is also prominent in this narrative as befits the leader of the nation who took the brunt of what Hitler's armies had to offer.
Kimball reviews all of the summit meetings of the war from the Atlantic Conference through Yalta. Churchill met with Roosevelt eleven times, with Stalin twice, and all three met on two occasions. The travel logistics and risks were enormous in these meetings, especially for the handicapped Roosevelt. Churchill too was not a young and strong man. Included among Churchill's many serious health problems is the story of when he nearly died of pneumonia after the Tehran Conference.
Kimball argues against putting excessive blame to "losing eastern Europe" at Yalta, reminding the reader that most of the postwar agreements, including the fate of eastern Europe, were already agreed to prior to Yalta. Those agreements were made with the Soviet Union when they were a desperately needed ally in the fight against Hitler. Churchill was especially worried about Stalin negotiating a separate peace with Hitler.
Even with his quirky writing style, Kimball managed to write an excellent history of Churchill, Roosevelt, and their wartime leadership that led to the unconditional surrender of Nazi Germany and set the foundation for the postwar world.
Partners in Victory

poemYou'd think I would have known better? I couldn't blame them who wouldn't? cut air with scissors while sewing their needles into invisible cloth for the very low price of..... silk a loom golden thread a full bag of coins Oh those Villain Scoundrels! Now, I know not to buy such vestments with rather large investments Oh what a bratty gnatty I was For I thought I was cool but truly a fool Why emperor you look rather bare, that's quite rare! I was in such a pursuit For only a birthday suit I must admit now Me, My very own self yes indeed, your emperor himself have become a stupid and incompetent dandy All for the Imaginary Image! and now I live happily ever after, no more garb well, that is until the next apparel discovery (Now if you'll excuse me there's a clothier waiting at my door who says he's created the latest design in Pajama attire)
A delightful gemUnderstand, that this is not the normal audio book; this edtion has a large cast of actors who collaborated to produce this item as a fund raiser for Starbright.
The result is an ensemble piece that is witty and charming. Part of the fun for me, was guessing who was reading before looking at the cast list included in the box.
Other folks feel that this isn't for children; I don't know as I don't have children, but I found that my "inner child" was highly entertained for 40 minutes with this tape.
If you are a fan of one or more of the actors in this edition or like puns (there are many here!), then you will probably like the Starbright edtion of the Emporer's New Clothes.
Helped my son to read

A Love Affair That Impacted History!While reading this novel, I initially thought it to be short on substance - more than fluff, but lacking in weight - perhaps it needed more historical detail. But after reading the book, I was left with a feeling of deep sadness at the poignancy of the love that existed between Lucy and Franklin, and between Eleanor and Franklin. Ellen Feldman has given us Lucy's voice, a woman's voice from a time long ago, (for some reason I remember Lily Bart from Edith Wharton's "House of Mirth"). And that voice tells us the history of a love which is the center of her life - so that the history of the world becomes peripheral. And that one historical viewpoint becomes unique and compelling.
I admire Ms. Feldmans work tremendously. I also admire her courage in writing a historical novel of merit about such famous, public figures. So much has been written about them already - yet few have touched on this subject. Ms. Feldman writes beautifully, with a quiet passion and a certain delicacy. Her characters are well drawn and true.
There is a quote by Eleanor Roosevelt at the end of the book that moved me very much. She says, "[If you] cannot meet the need of someone whom [you] dearly love...you must learn to allow someone else to meet the need, without bitterness or envy, and accept it."
An intriguing love story
A wonderful, insightful novel

A Let-DownBut, I found that "FDR" had significant faults which marred my enjoyment of it somewhat. It purported to be a serious biography and indeed for much of the time, that's how it read, but Morgan had too much of a prediliction for lapsing into anecdotes and folksy stories, thereby sending the book down unnecessary side alleys. In all, there was too much of that and too little serious analysis: it's almost extraordinary that no attempt was made to do an inquest on the New Deal. Space might have been a problem, but surely an evaluation of FDR's Presidency requires this?
At times, Morgan is just clumsy. In 1925, FDR invited helped some fellow polio victims staying at Warm Springs. Morgan summed it up:
"It felt good to be in command of something again, even if was only half a dozen cripples."
Writing with all the subtlety of a train crash. Surely, by that analysis FDR himself was "only a cripple"?
Not a horribly bad piece of work, but could have been far better.
G Rodgers
A Superb Biography of our greatest 20th-Century President
This is the OneWhich is where this one comes in. I bought it more than 15 years ago, but never really read it until last year. Before then, I was only interested in "proof texting" FDR to basically show what a socialist bad guy he was, a poor comparative reflection of cousin Theodore. In this sense, too-high a view of Theodore dooms FDR to second-best. Then I read Churchill's 6 Vol. history of WW II, and through that lens saw a very compelling FDR, one big enough to "run" Churchill. And Churchill makes it clear in his history why it was utterly impossible for the West to save Eastern and Central Europe from the Russians. Explaining this take on things drops the charges against FDR so long-brought by the John Birchers--that somehow he gave away the world to the communists.
Ted Morgan gets deep into this, but by way of Roosevelt's childhood and familial relations, focusing on Franklin's impossible mother--the root of his famous evasiveness, says Morgan. Then on into minor politics after a little Harvard; a glimpse of some adultery, and then polio. The adultery is interesting, because compared to someone like Bill Clinton, FDR's sounds quite focused, or even traditional--his Lucy Mercer of Pre-Presidency fame stays in the picture, and is in the room with him 4 terms later when he has his stroke after going thru the morning's mail at the resort in Georgia he had purchased (in pale, or maybe non-pale imitation of Teddie's purchase of the badlands ranch--both places of rehabilitation for each Roosevelt).
And although Eleanor may have played house in a cottage behind Franklin's Mom's ancestral property, with a few lesbian friends, she, too is a sympathetic figure, putting up with Franklin, then becoming his functional nurse, and raising their children in the scant time left after working on the ills of the rest of the world. Something like Hillary with more empathy, or substance. How about Hillary minus the switchblade?
Somewhere in all of the polio and then political battle, FDR decided to be great; and this seems to have translated, as the story unfolds through Morgan, into a similar decision to make the United States great, and dominant. Doing this while paralyzed from the waist down, and while taking time to "stick it" to old foes in the New York State government throughout his presidency, induces a kind of involuntary admiration which lets me see how people like Bill Clinton are so drawn to the FDR memory, and how they seek to replay FDR's utter commitment to the moment and the audience. Compared to a Clinton, the multimillionaire Dutchman from upstate New York paradoxically had a lot less to prove, but yet accomplished so much more.
So after a long time admiring Teddy and dumping on Frank, this book makes it clear to me that although an FDR without the preexisting Teddy would not have been possible, FDR very arguably accomplished a great deal more than TR. As recent, more critical biographers of Teddy explain (H.W. Brands, TR: The Last Romantic), Teddy sort of fanatacized-out during his third party phase, maybe paralleling Winston Churchill's father's flame-out--an interesting common point which may have given these two leaders in their wartime phase the ability to compromise and survive, when it would be easier to lecture and purify (and get tossed out).
Thus the connection with the mess of the war, and part of the explanation for us coming out on top (in spite of FDR's child like view of India, and some-said-strange courting of Ibn Saud). If these actions were designed to take adavntage not only of Germany's destruction, but also of England's slide, then FDR succeeded. Maybe Churchill would call him another Marlborough, had he been related, due to this balance of power maneuvering. But maybe FDR didn't intend it that way at all, if he was more a tool of providence mingled in with great effort (kind of an Augustinian view of political success).
In summary, I'm not as hacked off as I used to be when I see FDR's face on our dimes, after reading this book. It's OK with me now if stays right there. He puts a better human face on our money than a stylized Mercury-head yanked from mythology. And that's what this author has also done for me.
One thing I'd like to see a future historian look into: Campobello Island, the family's version of the Kennedy compound, is actually in Canadian territorial water (so I'm told). What relationship did this have to the Roosevelt family import fortune of glass and hardware back in the 1700s and 1800s? Was there a tax avoidance or illegality angle, like the Forbes family, the Bronfmans of Canada (See Peter Newman's book "Bronfman Dynasty" on that), and the Kennedys? That would complete the economic substrate of our knowledge of this family, long since passed, it seems, into fashionable senescense. And sure, all families seem to decline; but few leave behind such great men.
Which gets us back to the pack of FDR authors. They're everywhere, some of their books skinny, some quite fat. But this one really stands out. I highly recommend it.